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Mexico City hosts successful FITA 2012 tourism fair
Mexico City successfully launched its Third Annual International Tourism Fair of the Americas (FITA 2012) last week, September 20-23, at the Expo Bancomer center in the capital's Santa Fe district. Thousands of industry professionals from Mexico City and around the world gathered at the event, demonstrating that FITA has become an important networking opportunity for tourism professionals and a symbol of Mexico's thriving tourism industry.
Carlos Mackinlay, Secretary of Tourism in Mexico City, thanked attendees for their participation in FITA 2012, noting that 1,600 buyers from Mexico City, 1,900 from Mexico, and 500 international buyers from more than 20 countries are attending the event to promote, share and market their products.
The first two days of FITA 2012 will serve as a venue for more than 10,500 business transactions with the participation of 3,810 professionals, and features a program of live demonstrations, cultural events and presentations. The fair will be open to the general public during the final two days, when visitors can discover 160 stands, representing nearly 600 companies and 2,500 individual exhibitors.
FITA 2012 attracts the travel's industry's most prominent professionals: wholesalers, tour operators, transportation companies, hotels, event planners, travel agencies, national tourism promotion agencies, convention marketing offices, travel media and general visitors.
FITA 2012 is sponsored by the Government of Mexico City, Mexico City Ministry of Tourism, MÉXICO (national tourism board), BBVA Bancomer and mundo Maya 2012.
FITA was created in 2009 in the aftermath of the global economic downturn and an influenza crisis – two events that impacted tourism in Mexico. Mexico City's government sought to create marketing events that would reestablish the city as a leading destination and showcase its attractions and hospitality.
FITA aims to be among the world's top international tourism fairs, which includes Spain's FITUR, London's World Travel Market, and Berlin's ITB. It has already been recognized by the U.S. Travel Association as one of the 15 most important fairs, and has been inducted into the international circuit of tourism fairs by the World Tourism Organization (WTO).
FITA is supported by 38 associations and chambers of tourism industry in Mexico, who have contributed to improving the fair in each of its first three years. The fair is also supported by the Tourism Board of Mexico and ProMexico, the country's investment promotion agency.
FITA is a must-attend event for travel industry and tourism professionals and those who want to discover the Mexico City destination.
For more information and registration to FITA 2012, please view: fitamx.com